Trademark registration is the most cost effective and quickest way to secure business identity, commercial advantage and market position. Many business owners do not realize the importance of securing their intellectual property rights using trademarks. Registering a trademark grants a bundle of exclusive rights that are only applicable to the owner. Here are a few legal and commercial advantages of trademark registration.
Exclusive Rights to the Mark
The main benefit of registering your trademark is exclusivity. This is the primary way of protecting your brand rights in a name or logo. Trademark registration will verify your official ownership of the brand and prevent others from using a matching or confusingly similar mark or related goods and services. Basically, you are provided with unlimited protection from cases of misrepresentation and breach of intellectual property rights.
Deter Others From Using Your Mark
One of the main reasons to register your mark is to inform the world that you claim the trademark rights. Essentially, you have an automatic right to sue anyone found to be violating your rights. In case a third party uses your trademark without your consent, you can easily seek the suitable legal action in a federal court.
Increase Business Reputation
Promoting your company brand at an early stage is very important to the potential development and success of your business. A powerful and remarkable brand that is secured by trademark registration is a reliable legal foundation on which you can build the reputation of your business in the market place. Any businesses can create better brand awareness in all countries that the mark is registered in. Registering your mark also increases the life span of your business, which consequently increases customer trust in your company.
This is probably the most important advantage of trademark registration. Nation-wide priority provides trademark protection more extensively and you can get exclusive nationwide ownership of the trademark. The filing of a trademark application also protects a priority date for the future security of your trademark. A priority date is the date of first use of the mark in trade that provides you with nation-wide priority, with exception to companies that incorporated and filed a trademark before you.
Use of the Trademark Registration “R” Symbol
Once you have registered your trademark, you have the right to use the “R” symbol which proves the registration and protection of your trademark. Only those with legal federal registrations are permitted to use this symbol and any inappropriate use is usually subject to legal action.
Domain Name Trademark
Registering your mark gives you a level of control over your domain names and allows you to regulate similar URL registrations effectively. This also improves your chance of abstaining from using a similar World Wide Web domain name. It is vitally important to remember that despite having a registered domain name and a business name, trademark registration is still essential.
It is self-evident that the advantages of trademark registration outweigh the non-registration of the mark. Most businesses, companies are fast acknowledging this fact, which is why there is an overwhelming demand for registration. Registration of trademarks is now a business necessity to secure the name of the company’s brand.